Gift vouchers are a very powerful marketing and customer retention tool for retailers and service providers of all sizes, and they can be applied to a wide variety of situations, helping to improve cashflow and maximise your revenue. One of the most common applications is to melbourne vouchers sell vouchers for gifting purposes - it not only guarantees business through your door, but can often result in unused vouchers going straight to the bottom line. Research suggests that only 95% of all vouchers are redeemed. The 5% that are not redeemed often cover the cost of having the vouchers printed.
Personalised vouchers act as an excellent
advertisement for your business and they can help to keep customers coming back
to you. It is well documented that it is far cheaper to retain an existing
customer than it is to recruit a new one. An added bonus is that customers
using vouchers invariably spend more than the value of the voucher.
You could give a voucher as a reward to an existing
customer who refers a new customer to you, or send a voucher to past customers
who haven't made a purchase for some time to encourage them to come back.
Perhaps send a gift certificate to customers on their birthday, or just run a
seasonal promotion where you send a voucher to all of your customers and set an
expiry date on the voucher to encourage quick purchases.
They can be used in conjunction with existing in
house promotions to reward repeat purchasing customers. Offering an incentive
of a voucher to any customer spending more than £x during a fixed period, will
drive up sales values as customers attempt to reach the spending threshold to
gain the voucher. Vouchers can be used as a refund or credit transaction to
retain cash/profit margin within the business.
According to the Voucher Association, £3.1 billion
worth of gift vouchers are sold annually in the UK, generating massive profits
for retailers and service providers. However, fraud is on the increase and
millions are lost each year due to poorly produced vouchers, which can be
easily replicated on home desktop publishing software. Despite this, security
is an area often overlooked by companies using gift vouchers, which is
surprising when you consider that gift vouchers are as good as cash to
retailers. It is therefore important to be able to verify that the voucher you
are redeeming is genuine.
There are a number of covert and overt features
used by security printers to allow you to authenticate vouchers instantly.
Covert features include watermarked paper, which provides an effective form of
protection against counterfeiting, and is difficult, if not impossible, to
reproduce by copiers and scanners. Security paper with this feature is
distributed only to authorised manufacturers, making it difficult for
counterfeiters to obtain. One of the most effective protective measures against
fraud is the application of a hologram. Holograms also add interest and value
to a voucher, they offer quick visible authentication, are widely recognised
and cannot be duplicated through photocopying or computer scanning.
Specialist inks are also used to provide instant
verification for vouchers. Invisible UV Inks are only visible under a UV lamp
and thermochromic inks react to change colour or disappear when subjected to
heat (usually just by rubbing with your thumb). Microtext is extremely small
text, not readily visible to the naked eye, and is used to authenticate a
document with the aid of a magnifying glass. A combination of some or all of
these overt and covert security features should ideally be used to produce
secure vouchers that are protected against fraudulent conversion.
Contact us
Vouchers Store Group Pty Ltd
1300 386 824
Docklands, Victoria - 3008
https://voucherstore.com.au/
